Internet Marketing Terms

Want to Make Money Online? 1 November 2009 2 Comments

My first book purchase has really taught me a lot of new terms with which I am to become very familiar.

Below are some terms that need mentioning in order to start making money online:

Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box and byline that include references and contact information for the author’s business. Well-written content articles released for free distribution have the potential of increasing the authoring business’ credibility within its market as well as attracting new clients.

There are several article directories to choose from when submitting articles. It seems that the two that are most popular are EzineArticles and GoArticles.

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

  • sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
  • sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
  • adding advertisements to e-mails sent by other companies to their customers, and
  • sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).

An Internet forum, or message board, is an online discussion site. It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dialup bulletin board system. From a technological standpoint, forums or boards are web applications managing user-generated content.

People participating in an Internet forum may cultivate social bonds and interest groups for a topic may form from the discussions.

Squidoo is a community website that allows users to create pages (called lenses) for subjects of interest. Squidoo is in the top 500 most visited sites in the world, and in the top 300 most viewed in the United States. Squidoo grew 91% in 2008, and had 900,000 handbuilt lenses as of February 1st, 2009.

In computing, a hyperlink (or link) is a reference in a document that the reader can directly follow. The reference points to another document or to a specific element within a document. Hypertext is text with hyperlinks. Such text is usually viewed with a computer. A software system for viewing and creating hypertext is a hypertext system.

A blog (a contraction of the term “web log“) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.

Is your head spinning yet? I know mine is. There are more terms, believe me, but I will concentrate on these for now.

Article marketing looks like a good place to start. It seems fairly simple and if done correctly, can produce results pretty quick (I hope.)

Next post, my experience with article marketing for the first time.

*Definitions provided by Wikipedia*

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2 Responses on “Internet Marketing Terms”

  1. Brad Gosse says:

    Great article.

    Don’t forget to mention anchor text in your hyperlink section. This is a very important part of SEO.

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